My story
Six months, one person, and a pile of AI agents.
That's how Noorish happened. I'm Natalia — I built it solo, fast, and had a blast doing it.
What is Noorish?
A gut-health app that helps people with IBS figure out what works for them. Using AI, of course.
It's not just an app. It's a whole business — with a client base, customer support, marketing channels, content, collabs with practitioners, competitor research, staying current in the nutrition field.
AI-native from the ground up
The product itself runs on AI
I'm not a nutritionist — AI does the research, checks the findings, and makes sure it's all backed by science.
The whole business runs on the Noorish OS
A combo of knowledge base, skills, agents, subagents, databases, webhooks, and scheduled tasks.
If I could build a whole company in 6 months, solo, imagine what you could do with a team 🤯
You just need a trained team. A team of pro users, not just amateurs.
A bit of background
In the past I was a learning designer, building fun and engaging trainings on tech stuff. Now it's AI's turn. Not a developer, but I've always been a tech enthusiast. With AI, tech got easier — but somehow it's also not easy at all.
Thanks to my agents...
In the last month
22
Gut health action plans generated
Without agents: 2· 11× less
63
Instagram posts published
Without agents: 30· 2× less
17
Blog articles published
Without agents: 0 (yeah)
145
Nutritionists contacted
Without agents: 50· 3× less
18
Collab calls booked
Without agents: 6· 3× less
12
App features shipped
Without agents: 2· 6× less
Under the hood
Some of what Noorish agents do
Cold outreach
It searches for qualified practitioner leads, drafts personalized messages, sends follow-ups, and handles my CRM. I only step in when someone replies — you know, to chat a bit, 'cause I want some human connection too.
Video content publishing
Recording is the fun part. Editing, writing captions, organizing files, publishing, grabbing links, tracking it all in Notion... too much. My agent handles all that boring work for me.
Blog posts
I hate blogs. But Noorish users love them, and SEO loves them even more. My agent searches for keyword gaps, builds outlines, writes drafts, fact-checks, humanizes the text, generates images, and publishes. Yeah, agent labor exploitation.
Daily progress
Useful for OS memory so it stays up to date — but also for you, on those days you wonder if you actually did anything useful last month. Just ask your agent.
Clean my folders
My agent robovac goes through folders and files, finds the obsolete ones, and hands me a list to confirm before deleting. I hate cleaning. Even digital cleaning.
Manage emails
It sorts emails by the rules I've set. Some get replied to right away. Some need a draft and my review. The ones not worth my time get archived.
Tell me where you are at
A brief call to see if we are a fit, discuss your needs, and set up a plan.
Book an intro